CHAPTER
#1
Below
the Ditch
The Creation of an Orchard Landscape
The
geography of British Columbia, which historically relegated
farming to a supplementary rather than primary component
of the economic system, has severely restricted the development
of extensive cultivation, checked the growth of a large
rural population, and hindered the emergence of a broadly
shared rural consciousness. British Columbia is a sea
of mountains covering 250,000,000 acres, approximately
5% of which is arable.1
The
story of how the Okanagan emerged as a fruit-growing district
during the first decades of the twentieth century is one that,
at first, seems implausible. Initially perceived as simply cattle
territory, over a twenty-two year span between 1892 and 1914
the Valley would be re-made into an intensive agricultural area,
quickly dwarfing the combined output of the Saanich Peninsula
and Lower Fraser Valley in tree-fruit production. The rapidity
of this conversion would seem to suggest that the land possessed
some form of inherent natural advantage: that the Okanagan truly
was destined to be the fruit-basket of Western Canada. This
was a belief commonly propounded by local boosters in the hyperbole
of their advertising material. Such an interpretation is misleading
as it divorces events in the Okanagan from trends re-shaping
similar areas across the West Coast of North America at the
close of the nineteenth century. After all, it had been similar
endeavors in Washington State and Oregon that had provided the
inspiration to import comparable models of agricultural production
and settlement to British Columbia's Interior. The success of
these tightly delineated geographic regions in the Pacific Northwest
and California in producing specialized fruit crops even served
as the basis for a specific theory of land utilization.2
Within this new order proscribed by land utilization theory,
only those regions that could produce the most commercially
attractive products, at the greatest cost efficiency were destined
to succeed. What is interesting is that the advantages and disadvantages
of geographic location should have forestalled a similar transition
towards an intensive, small-scale orchard landscape in the Okanagan.
Land utilization theory rested, after all, on an unshakable
faith in the ability of commercial competition to properly order
human uses of the landscape. In attempting to establish areas
such as Vernon or Kelowna, growers would face systemic delays
in production due to their northerly latitude, and aggressive
competition from an established fruit-growing district in Ontario
seeking to service the new Prairie market. That fruit trees
ever came to be planted in the Okanagan remains a testament
to the efforts of local boosters, and their success in detaching
the marketing of the orchard landscape from the dictates of
the natural environment. Unfortunately, in so doing, boosters
resorted to promoting an idealized caricature of the Valley;
one that appealed to sentiment and resulted in a proliferation
of uneconomical orchard units. It has been the subsequent attempt
to bring stability to these orchards that has defined the history
of the fruit industry over the past century.
The
significance of the Okanagan's local topography cannot be overstated,
for it assumes a far greater role than that of a passively shifting
foundation, responding adversely to the environmental degradation
of "artificial nature."3
The landscape has always played an active role in limiting the
structures and patterns of the human communities that have entered
the Okanagan. In illustrating this point, it is important to
understand how different the Valley is from its surroundings.
The Okanagan's geographic neighbours are the Cascade Mountain
Range to the southwest and the Monashee Mountains in the east.
These ranges contain an upland rim that generally runs anywhere
from 4,000 to 5,000 feet above sea level, with summits that
range in the 7,000 to 8,000 foot level.4
By comparison, the Valley bottom rises from a low of only 1,000
feet above sea level in Osoyoos, to just over 1,200 feet at
the Okanagan-Shuswap divide near Armstrong in the north.5
Even the Similkameen Valley, which joins the Okanagan in the
southwest, is only 1,700 to 2,200 feet above sea level.6
The practical effect of this differentiation in elevation is
the creation within the Valley of a unique climactic phenomenon
known as the rain-shadow: bringing hot, dry weather in the summer,
and wet, mild conditions in the winter.7
So great, in fact, is the contrast in weather patterns between
the peaks and valley bottoms that locals have been known to
colourfully refer to the rain-shadow as a "marauder."8
Under these conditions, the naturally occurring vegetation of
the Okanagan, running almost the whole length of the Valley
from Osoyoos to Oyama, is dominated by a ground cover of perennial
grasses.9 In this environment,
stands of trees generally tend to be more abundant at the higher
elevations: indicating the extent to which fruit (or any) trees
would be ill suited to the Valley bottom.10
The natural north-south orientation of the Valley also facilitated
the movement of cold polar air masses down into the Interior.11
The impact of the resulting frosts increased with every extension
of the orchard landscape over the years.
Life
in the Okanagan prior to European contact was very much one
of accommodation to site, where modes of production, while always
insecure, required few changes to the environment. Reflecting
this insecurity, community life in the Valley was multi-faceted
in comparison with the single-staple resource economies of Coastal
fishing tribes.12 The
harvesting of naturally occurring foodstuffs was a seasonal
activity that usually required collective action. Initial European
settlement in the Okanagan around the 1840s differed little
from these subsistence modes of production practiced by natives.
It would take the expansion of the American mining frontier
into the Pacific Northwest in the late 1850s and early 1860s
before the potential of the Valley would be transformed as ranchers
came seeking profit from the bunchgrass.13
Ranching took root because it was a relatively simple enterprise:
no large expenditures were required to establish oneself, returns
could be realized in a short period, and the large tracts of
land needed for success could be had cheaply in the Okanagan.
Yet, with all these seemingly natural advantages, the ranchers'
footprint extended far beyond the surveyed boundaries of the
ranch. Survival depended upon maximum use of the land base,
due to the delicate nature of the bunchgrass, the needs of the
cattle, and the aridity of the climate. Estates were to be left
unfenced, and cattle were allowed to roam far and wide in search
of sustenance. Accordingly, an expansion of the herds that accompanied
the arrival of a transcontinental railroad in the 1870s was
done without an industrial re-ordering of the landscape. Deteriorating
bunchgrass resources and geographic isolation ensured that ranchers'
use of the landscape remained one of accommodation; employing
a coping strategy that shunned pure breeds in favour of "scrubs."14
The logic behind the decision is clear: instead of attempting
to impose an industrial model of ranching it was deemed more
feasible to simply experiment with different breeds of animal.
While doing little to alleviate the pressure on bunchgrasses,
real numbers did not diminish significantly, signaling that
the strategy was generally compatible with environmental limitations.
Map #1 - Okanagan Valley, British Columbia (Drainage
Basin)15
A
1958 Royal Commission on the Tree-Fruit Industry was to raise
a very important point in discussions regarding the scope of
its mandate, and the nature of the inquiry it would conduct.
Commissioner Dean MacPhee asked those who would be involved
to ponder whether the causal factors in the rise of the Okanagan
had been natural and intrinsic, or artificial and of an uncertain
duration.16 The implication
was clear: MacPhee wanted to determine if the development of
a large-scale, intensive fruit-growing district had been an
ideal utilization of the land base. He recognized that some
of the systemic problems that had begun to plague the industry
in the 1950s could be traced directly back to the natural limitations
of the landscape. When contrasted with the long history of accommodation
practiced by native groups, and the more recent experiences
of the ranchers, it becomes easy to see where the fruit industry's
problems originated. Fruit growing was to be the bold attempt
to supersede the limitations of the environment in a way that
other uses of the land had never intended.
"Cattle
range, Thompson River in the distance, Kamloops"
circa 1900
|
The
establishment of an orchard community within the Valley was
not going to be as easy as the transplanting of cattle had been
a generation earlier. A fruit-tree took seven years, along with
a substantial amount of effort and capital, to simply come into
bearing, which, alone, did not guarantee the producer long-term
success and profitability. In the absence of an established
track record, much of the effort that would go into creation
of an orchard landscape would be devoted to the promotion of
an ideal that would entice settlers. As success was determined
by a developer's return on investment, land-use decisions became
detached from the realities of the natural environment, leaving
many people on orchards that had been over-subdivided or erected
on land unsuitable for tree fruits. Following the completion
of a railroad into the Valley in 1892, what had been grazing
pastures for cattle since Europeans had first settled the valley
was transformed, via the boosters' promotional pitch, into a
Garden of Eden: a place where one could pursue the idyllic life
of the fruit grower.17
The imagery of the Garden of Eden concept effectively addressed
all of the major concerns related to the redevelopment of the
Okanagan as a fruit-producing region. The under-developed infrastructure
inherited from the ranching industry was parlayed into a natural,
rugged environment that played to the Victorian fascination
with scenic beauty.18
Boosters also promoted the dry, warm climate as a beneficial
tonic for an individual's health, while simultaneously downplaying
the threat that the aridity posed to agriculture by hyping the
unlimited moisture that new irrigation works would provide.19
As to the question of whether orcharding in the area was even
feasible, boosters employed an disingenuous tactic. Using figures
from other orcharding areas in the Pacific Northwest, they extrapolated
hypothetical volumes, returns and profits on investment that
could be made on par in the Okanagan.20
The inevitable questions of market share or competition from
these regions was rarely touched upon, and if there ever was
a mention, it was only the reassurance that future markets would
be solid and expanding. A final lure to the concept of the Garden
of Eden, and perhaps the most important in terms of future developments
within the fruit industry, was that it offered those buying
into it a particular lifestyle.21
The orchardist was commonly held to be Nature's Gentleman, and
the opportunity to tend fruit and pursue a leisurely existence
of sporting and social activities was a fundamental part of
most people's decision to move to the valley. Viewed from this
perspective, the rooting of a tree-fruit industry in the Okanagan
occurred because of a constructed ideal, and not a practical
adaptation of the land base.
Apple
Orchard, Coldstream Ranch
circa 1900
|
The
early involvement in Okanagan real estate by some of the business
and political elites of Canadian and British society further
de-coupled the development of the orchard landscape from the
constraints of the local environment. In the case of Lord Aberdeen,22
his participation instantly validated a belief held by many
local promoters that the whole valley could be developed as
a fruit-growing region. The apparent fact that a wealthy and
experienced individual who could command the best advice available
would plant two hundred acres to fruit trees spurred speculators
to ready their own holdings for prospective investors.23
The involvement of Aberdeen and his ilk would prove, however,
to be an anomaly in the overall history of development in the
Valley. His holdings of four hundred eighty acres in Kelowna
and thirteen thousand acres in Vernon still resembled the ranches
of the cattle era, not the family farm of the orchard landscape.
The Aberdeen model, if it can be called that, generally consisted
of a mixed agricultural enterprise in which the hundreds of
acres planted to fruit was only one component. Developers quickly
discarded this model, preferring to divide their land into plots
one fifth the size of Aberdeen's orchards, and designing these
new units to stand alone as highly specialized producers. Many
of the ranches in the north end of the Valley were to succumb
to these land-use dynamics: the B.X. Ranch in Vernon was but
one property subdivided into orchard lots running in size up
to forty acres.24 The
pressure to maximize returns from rural orchard land and not
a growing urban hub is what marked the development of the Okanagan
as different from other agricultural communities in the Canadian
West.25 If a developer
believed that greater fragmentation on a particular parcel of
land offering an above-average vista, or located close to a
town could command a higher price, the agricultural viability
of that parcel would become a secondary concern. One of the
greatest proponents of this point of view was Governor General
Earl Grey, an individual who strongly believed in the social
merits of a life growing fruit. Speaking before the Royal Agricultural
Society he declared:
Fruit-growing
in your Province has acquired the distinction of being a
beautiful art, as well as a most profitable industry. After
a maximum of five years I understand the settler may look
forward with reasonable certainty to a net income of from
$100 to $150 per acre, after all expenses of cultivation
have been paid.26
This
was a point of view that legitimated the creation of a significant
number of plots in the one- to five-acre ranges. Unfortunately,
what was unknown to many settlers was that the natural landscape
they were moving into would not support these claims. As one grower
would later declare in 1914, highlighting the suitability of planting
the Valley to tree-fruits:
With
regard to the subdivision and spoilation of the farms, I
would suggest that one who is any way responsible for it
be sentenced to five years on five acres without any means
of support.27
In the
search for profitability from the land, both growers and the provincial
government would be forced to come to terms with the unregulated
expansion that speculators had been allowed to conduct. Nevertheless,
by 1914 the entire pattern of land-use in the north end of the Valley
had essentially been changed, and the groundwork for a similar transition
to fruit growing in the south end had been laid.28
"Home
Farm," B.X. Ranch, Vernon
circa 1900 |
With
the declaration of war across the British Empire in 1914, the end
came to the land boom that had done so much to change the face of
the North Okanagan. Immigration from Britain and elsewhere in Canada
slowed, precipitating the collapse of some of the original fruit-growing
communities, such as Whalachin. Conversely, within only a few years
of Canada's entry into the Great War, the dynamics of mass mobilization,
which had initially bled the countryside of young men, would spur
the final extension of the orchard landscape to the international
boundary. The area south of Penticton had continued to be served
by a transportation system held over from the great ranch era well
into the new century; a system that effectively retarded the spread
of the land-use dynamics that had reshaped the north. The requirements
of the Great War focused government attention on the potential of
the Osoyoos Territory for soldier resettlement. Governments at all
levels had begun to recognize as early as 1916 the need to establish
returning soldiers peaceably into society, and the Okanagan, with
its burgeoning orchard industry, seemed ideally suited. Unlike the
experience of the north, units would be surveyed with viability
as a productive unit the foremost concern and soldiers would receive
preferential treatment on loans and financing to ensure success.
What had not been foreseen was that such a rapid increase in the
number of new orchard units threatened to destabilize those erected
by the private land companies to the north.
The
establishment of ever more fruit growers was based on the political
needs of a provincial government that believed the best means to
settle and build British Columbia was through agricultural communities.
Little consideration was to be given over whether the natural environment
could sustain an expanded orchard landscape, and even less thought
was devoted to the impact that this development would have on the
operations of existing, and generally indebted fruit growers. Official
government policy was following the same models employed by the
private land development companies. Through use of creative taxation,
twenty-two thousand acres were procured that would form the basis
of the South Okanagan Lands Project.29
Throughout the 1920s the Lands Project would make available thirteen
thousand acres of orchard land, which were to be parceled out, on
very liberal terms, for sale in sizes of five, ten, and twenty acres.30
This government subsidization of the southern growers eventually
resulted in the establishment of approximately seven hundred orchard
units, with an average size of ten acres.31
Due to the growing specialization of orchards since the Aberdeen
interlude thirty years earlier, the introduction of so many new
growers in such a relatively short span severely tested the industry
structures that had been implemented by the northern growers to
deal with their own problems of viability. Even before the Lands
Project, local markets in the Interior had long since been tapped,
and new ones in Vancouver and the Prairies had to be sought to absorb
the ever-increasing crop volumes. The other disadvantages of place,
apart from the natural environment, were becoming increasingly obvious
to Okanagan growers: the dislocation from major markets had not
been bridged by the construction of a railroad. Instead of doing
for the valley what the railway had done for California, it had
created its own set of challenges by aiding in the emigration of
ever more people, disrupting the balance of the north, and encouraging
the proliferation of the orchard landscape in the south.
The
turbulent events that were to mark the end of the 1920s were a stark
monument to the unsoundness of the foundation upon which the new
orchard community had been erected. Both phases of settlement had
been conducted with little regard for the natural landscape, as
marginal land, small orchard units and vagaries of the local weather
would all play havoc with grower attempts to make a living. What
followed would be a long-term series of accommodations as growers
struggled to find structures compatible with the environmental and
market conditions they faced.
___________________________________________________________________________
Footnotes:
1.
Martin Robin, The Rush for Spoils: The Company Province 1871-1933,
Toronto: McLelland and Stewart Limited, 1972, p. 35.
2. Land utilization theory sought to address
changes that had occurred to the rural landscape during the late
nineteenth century. The advent of the industrial age, and the new
technologies that came with it had begun to radically alter the
relationship between farmers and their land in ways that were not
fully understood. Innovations such as the transcontinental railway
and telegraph were aiding in the transition of agricultural modes
of production from mixed farming to more specialized, single-crop
practices. Regions that had once been geographically isolated were
coming to realize that they were now engaged in direct competition
for dominance in a specific crop. This theory also held that only
the region that could produce the most commercially attractive product,
at the greatest cost efficiency, was destined to succeed within
the new continental marketplace. The reduction of distance as a
factor in marketing agricultural products allowed the productivity
of apple growers in New York to be measured against the efficiency
of growers in Washington State. In this American context, regional
specialization, which included the growing dominance of the single-crop,
was perceived as a progressive step in the evolution of agriculture.
Oliver Baker, "The Increasing Importance of the Physical Conditions
in Determining the Utilization of Land for Agricultural and Forest
production in the United States," Annals of the Association
of American Geographers, Volume XI, 1921, pp. 39-46. See also,
Steven Stoll, The Fruits of Natural Advantage: Making the Industrial
Countryside in California, Berkeley: University of California
Press, 1998, pp. 16-31.
3. For a more in-depth discussion of these
concepts it may be useful to read the writings of William Cronon.
Cronon's use of the terms first nature - "original, pre-human
nature" - and second nature - "the artificial nature that
people erect atop first nature" are employed in his book Nature's
Metropolis to help readers understand the dynamics that made the
city of Chicago the greatest agent of ecological change in the nineteenth
century American West. His narrative focuses upon human agency in
detailing the re-ordering of "nature" into commodity groups,
while the possibility of the reciprocal influence of landscape upon
human activity only tends to be attributed to degraded natural environments.
William Cronon, Nature's Metropolis: Chicago and the Great West,
New York: W.W. Norton, 1991.
4. British Columbia, Land Service, Department
of Lands, Forests, and Water Resources, The Okanagan Bulletin
Area - Bulletin Area No. 2 (revised), Victoria: Queen's Printer,
1974, p. 14.
5. Ibid., p. 12.
6. Ibid.
7. Steven Stoll, The Fruits of Natural
Advantage: Making the Industrial Countryside in California,
Berkeley: University of California Press, 1998, p. 3.
8. George W. Johnson, "Why the Okanagan is
a Dry Belt," Okanagan Historical Society, 7th Report,
1937, p. 26.
9. Ibid., p. 20.
10. Ibid., p. 22.
11. Jeannette C. Boyer, Human Response
to Frost Hazards in the Orchard Industry, Okanagan Valley, British
Columbia, Waterloo: Department of Geography, University of Waterloo,
1977, p. 35.
12. Duane Thompson, "The Response of
Okanagan Indians to European Settlement," BC Studies,
No. 101, Spring 1994, pp. 97-98.
13. Ibid.
14. Scrub is an apparent slang used to refer
to generic stock. This type of cattle was preferred for the simple
reason that it was more likely to withstand the rigors of winter
and still come in fat the following fall. Margaret Ormsby, "A
Study of the Okanagan Valley of British Columbia," Unpublished
MA Thesis, University of British Columbia, April 1931, p. 55.
15. Canada, Okanagan Basin Implementation
Board, Report on the Okanagan Implementation Agreement, Penticton:
Ministry of Environment, 1982, p. (XV).
16. British Columbia, Ministry of Agriculture,
Report of the Royal Commission on the Tree-Fruit Industry of British
Columbia, Dean E.D. MacPhee (commissioner), Victoria: Queen's
Printer, 1958, p. 14.
17. Paul Koroscil, "Gentleman Farmer
in British Columbia's British Garden of Eden," British Columbia:
Geographical Essays in Honour of A. MacPherson, Burnaby: Department
of Geography, Simon Fraser University, 1991, p. 91.
18. Myrna Cobb and Dennis Duffy, "A
picture of prosperity: The British Columbia Interior in Promotional
Photography, 1890-1914," BC Studies, No. 52, Winter
1981-82, p. 142.
19. Koroscil, p. 91.
20. Vernon News, "Land Values in the
Okanagan; Why Fruit Farms in British Columbia are a Paying Investment,"
Vernon, n.d., p. 2.
21. Koroscil refers to this as "Pleasure,"
an opportunity for leisure and social activities, p. 91.
22. Aberdeen was a distinguished member
of the British upper class, and soon to be Governor General of Canada.
23. MacPhee, p. 22.
24. Hayward, p. 8.
25. One of the best studies that can be
used to differentiate the varying objectives of Okanagan boosters
from those operating on the Prairies is presented in Paul Voisey's
study of Vulcan, Alberta. Using a local history to illustrate broader
trends, Voisey shows how boosterism centered upon the urban aspirations
of the local population. By promoting resource extraction, transportation
links or industrial developments, the owners of rural property in
the Vulcan area hoped to transform their holdings into a town, and
ultimately a regional hub. Such a process was not reproducible in
British Columbia as geography already precluded any urban center
in the Okanagan from challenging the regional dominance of Kamloops.
Speculative profit in the Okanagan, therefore, had to be derived
from a rural land base that was not as extensive as on the Prairies,
nor as inexpensive. For more, see Paul Voisey, Vulcan: The Making
of a Prairie Community, Toronto: University of Toronto Press,
1988.
26. Earl Grey, quoted in British Columbia,
Bureau of Provincial Information, Land and Agriculture in British
Columbia, Victoria: King's Printer, 1912, p. 28.
27. Anonymous, quoted in British Columbia,
Department of Agriculture. Full Report of the Royal Commission
on Agriculture. W.H., Hayward (commissioner), et al. Victoria:
King's Printer, 1914, p. 10
28. MacPhee, p. 22.
29. The decision to re-introduce returned
soldiers back into society was accompanied by a Land Settlement
and Development Act in 1917 that allowed the provincial government
to pressure speculators who had purchased large tracts of land without
any intention to work them. A five per cent surtax was to be leveled
after 1918 on all unimproved land found within a designated settlement
area if it was not brought up to Board standards. If a land owner
felt compliance could not be assured, there was always the option
to sell out to the government at the appraised price. For more information,
see Paul Koroscil, "Soldiers, Settlement and Development in
British Columbia, 1915-1930," BC Studies, No. 54, Summer
1982, pp. 63-87.
30. British Columbia, Department of Lands,
Government Irrigation Project: Fruit Growing Opportunities for
the Man with Small Capital, Hon. T.D. Patullo, Minister of Lands,
Victoria: King's Printer, n.d., p. 3.
31. S.D. Medland, "Economic Aspects
of the Southern Okanagan Lands Project," Transactions of
the Seventh British Columbia Natural Resources Conference, Victoria:
Queen's Printer, 1954, p. 78.
©
Copyright Christopher John Garrish. All rights reserved.
|